Coach the Brain: how to use brain science to coach for lasting behavior change

Have you ever wondered what drives the divide between your clients who readily meet their goals and those who continue to struggle, even despite their strong intentions and readiness to change? The answer lies deep in the brain. Recent findings in behavioral neuroscience and cognitive psychology have shed light on novel mechanisms of behavior change that call for a reexamination of the coaching tools we’ve been taught to use for decades. Learn which conventional approaches help some but hurt many, and how to help your clients instead train a mindset shown to drive automaticity and habit formation in psychologically safe and sustainable ways.